Persado

About Persado

Persado is an enterprise-grade full-stack Generative AI platform (Motivation AI) specialized in natural language generation, optimization, and personalization for marketing communications. It uses proprietary Motivation AI models trained on billions of customer interactions to create emotionally resonant, on-brand, compliant content that drives engagement, conversions, and loyalty. Key capabilities include Analyze & Resolve (insights from data), Generate (high-performing copy/variations), Predict (performance forecasting), Experiment (A/B & dynamic testing), Dynamically Personalize (real-time adaptation), and Comply (built-in compliance AI agents, ADA-compliant output, governance, security & privacy). The platform integrates seamlessly with major martech stacks (CDPs like Adobe Experience, Snowflake; CDPs like Braze, Oracle Responsys; analytics like Google Analytics, Adobe Analytics; workflows like Jira, ClickUp) for non-PII data input, content deployment across web, mobile, email, SMS, social (Meta, Instagram), and continuous learning. Ranked #1 in CB Insights Generative AI Text Content Generation landscape with 9.8/10 score. Trusted by 8 of the top 10 U.S. banks, top credit card issuers, Fortune 500 brands (Ally Bank, NatWest, Discover, SoFi), delivering double-digit lifts in CX, conversions, and revenue while ensuring compliance.

Pricing

Use Cases

• Generate compliant, high-performing marketing copy & variations for banks/financial services
• Personalize customer journeys in email, web, mobile, SMS, social with dynamic language
• Run AI-powered A/B experiments & predict performance for higher conversions
• Ensure regulatory compliance (ADA, privacy) with built-in agents & governance
• Optimize content supply chain for Fortune 500 brands across channels
• Drive double-digit lifts in engagement, CX, upsell/cross-sell, & revenue
• Integrate with existing martech for seamless deployment & continuous learning
• Analyze customer language preferences & motivate action at scale