Improvado

About Improvado

Improvado is a marketing analytics and data aggregation platform that pulls performance data from dozens of advertising, email, and CRM sources into a single normalized warehouse, purpose-built for agencies that need cross-client, cross-channel reporting without manual spreadsheet reconciliation. Unlike SEO-focused tools, Improvado's core strength is unifying disparate data schemas — UTM parameters, campaign IDs, engagement events — into consistent dashboards and exportable reports. It supports automated data refresh, customizable attribution models, and pre-built connectors for major ESPs and ad platforms, making it a better architectural fit for an email and lead-generation reporting layer where the primary need is cross-tool normalization rather than search-ranking analysis.

Pricing

Use Cases

• Cross-client marketing reporting
• Multi-touch attribution across email and paid channels