Clay

About Clay

Clay is a flexible GTM (go-to-market) infrastructure platform that centralizes data enrichment, intent signals, AI agents, and workflows in one place. It enables sales, marketing, and revenue teams to access premium data from 150+ providers, enrich CRM records, track signals (job changes, website visits, buying intent), build dynamic audiences, run AI-powered research with Claygent, orchestrate workflows with Sculptor (natural language GTM builder), and execute outbound/inbound campaigns via native sequencer or integrations. Key capabilities include multi-provider waterfalls for best coverage, reverse ETL, ABM/PLG/TAM support, CRM sync (Salesforce, HubSpot), ads audience sync (LinkedIn, Meta, Google), and enterprise-grade security (SOC 2 Type II, GDPR, CCPA, ISO). Ideal for automating prospecting, account research, territory planning, and turning insights into timely actions at scale.

Pricing

Use Cases

• CRM enrichment & maintenance
• Account-based marketing (ABM)
• Prospecting & outbound campaigns
• Intent-based outreach & signals tracking
• Territory planning & TAM sourcing
• Automated inbound routing
• PLG assist & rep assist workflows
• Building scalable GTM data pipelines